Peter P. Yannopoulos
Professor
Goodman School of Business
Brock University
Canada
Biography
Peter P. Yannopoulos is currently working as Professor of Marketing and Business Strategy in Goodman School of Business, Brock University, Canada.
Research Interest
Competitive dynamics, product innovation, marketing strategy, small and medium sized enterprises, sports marketing, managerial mental models, export marketing
Publications
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Yannopoulos, P.. The Role of Mental Models in Managerial Decision Making, The International Journal of Arts and Sciences. Volume 3, Number 12, 2010.
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Yannopoulos, P.. The Market Share Effect: New Insights from Canadian Data, Journal of Global Business Management. Volume 6, Number 2, 2010.
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Yannopoulos, P.. Factors Motivating Exports: The Canadian Evidence, Journal of International Management Studies. Volume 5, Number 2, 2010.
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Yannopoulos, P.. Export Assistance Programs: Insights from Canadian SMEs, International Review of Business Research Papers. Volume 1, Number 5, 2010.
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Yannopoulos, P.. Defensive Framework in Global Markets: A Mental Models Approach, European Journal of Marketing. Volume 44, Number 7/8, 2010.
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Menguc, B., Auh, S. and Yannopoulos, P.. Customer and Supplier Involvement in Design: The Moderating Role of Incremental and Radical Innovation Capability, Journal of Product Innovation Management. Volume 31, Number 2, 2014.
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Yannopoulos, P.. Impact of Market Entrant Characteristics on Incumbent Reaction to Market Entry, Journal of Strategic Marketing. Forthcoming.
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Yannopoulos, P.. Export Barriers Facing Canadian Exporters: The Role of Mental Models, Journal of Business and Policy Research. Forthcoming.
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Menguc, B., Auh, S. and Yannopoulos, P.. Customer and Supplier Involvement in Design: The Moderating Role of Incremental and Radical Innovation Capability, Journal of Product Innovation Management. Forthcoming.
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Yannopoulos, P., Auh, S. and Menguc, B.. Achieving Fit between Learning and Market Orientation: Implications for New Product Performance, Journal of Product Innovation Management. Forthcoming.
