Sheng Deng
Professor
Goodman School of Business
Brock University
Canada
Biography
Sheng L. Deng is Professor of International Business and Marketing in the Faculty of Business, Brock University. Before joining Brock University, he was Professor of International Business and Marketing at University of Saskatchewan. He received his MBA and Doctorate from Boston University, USA. He has taught in universities in the United States, New Zealand, China, Thailand, Russia, Ukraine and Kyrghystan. Besides teaching experiences, Dr Deng worked as Senior Manager at Accenture Consulting Company and Director of Shell Oil Companies in Northeast Asia. His teaching interests are focused in the areas of international business/marketing. His current research interests include international business/marketing issues, marketing issues in the developing countries and enterprise reforms in China.
Research Interest
"International Marketing Issues and Enterprise Reform in China "
Publications
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Deng, S. and Dart, J.. Market Orientation of Chinese Enterprises during a Time of Transition, European Journal of Marketing. Volume 33, Number 5/6, 1999.
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Deng, S. and Li, Y.. A Methodology for Competitive Advantage Analysis and Strategy Formulation: An Example in a Transitional Economy, European Journal of Operational Research. Volume 118, Number 2, 1999.
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Deng, S., Chen, J. and Duan, S.. Trade Balance Effects of Devaluation in China: Empirical Evidence 1970 - 1987, International Journal of Management. Volume 18, Number 1, 2001.
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Deng, S.. Market Structure and Economies of Scale: An analysis of Chinese Commercial Banks during a Time of Transition, World Economy. Volume 27, Number 7, Fall, 2005.
