Todd Green
Associate Professor
Goodman School of Business
Brock University
Canada
Biography
Dr. Green received his PhD in Marketing from Simon Fraser University in 2012. Prior to this, he received his MBA in Strategic Marketing from McMaster University in 2007 and completed his BSc in Finance at Seton Hall University in 2000.
Research Interest
Dr. Green's research interests focuses primarily on Corporate Social Responsibility (CSR) and includes both the consumer response to CSR and the role of CSR in marketing communications. He has also completed research examining the consumer response to environmentally friendly marketing.
Publications
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Green, T. and Peloza, John. How does corporate social responsibility create value for consumers?, Journal of Consumer Marketing. Volume 28, Number 1, 2011.
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Green, T. and Peloza, John. How do consumers infer corporate social responsibility? The role of organisation size, Journal of Consumer Behavior. 2014.
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Green, T. and Peloza, J.. Finding the Right Shade of Green: The Effect of Advertising Appeal Type on Environmentally Friendly Consumption, Journal of Advertising. Volume 43, Number 2, 2014.
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Green, T, Sinclair, G and Tinson, J. Do they Know it’s CSR at all? An Exploration of Socially Responsible Music Consumption, Journal of Business Ethics. 2015.
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Green, T. and Peloza, J.. How did the Recession Change the Communication of Corporate Social Responsibility Activities?, Long Range Planning. Forthcoming.
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Green, T., Tinson, Julie and Peloza, John. Giving the Gift of Goodness: An Exploration of Socially Responsible Gift-Giving, Journal of Business Ethics. Forthcoming.
