Louise Heslop

Biography

Louise Heslop is Professor of Marketing. Before coming to Carleton, she was on the faculty of the University of Guelph and has worked at Statistics Canada as a Senior Social Science Researcher on an Executive Interchange agreement. She has held several administrative portfolios while at Carleton University, including Associate Dean of Social Sciences (Research and Development) and within the Sprott School of Business, Director, Associate Dean of Graduate Studies, and PhD Supervisor.

Research Interest

Her research and professional interests focus on marketing and business strategy. Her research covers many areas of marketing with emphasis on consumer behaviour and decision making, especially country and brand cue use. She has been identified as one of the most published authors of research in country image and branding. Her research interests also include many dimensions of food marketing, including consumer acceptance of new food technologies, domestic vs. international food selection, food promotion to children, and wine marketing.