Darlene Walsh

Biography

Dr. Darlene Walsh is affiliated to John Molson School of Business, Concordia University. Dr. Darlene Walsh is currently providing services as Associate Professor. Dr. Darlene Walsh has authored and co-authored multiple peer-reviewed scientific papers and presented works at many national and International conferences. Dr. Darlene Walsh contributions have acclaimed recognition from honourable subject experts around the world. Dr. Darlene Walsh is actively associated with different societies and academies. Dr. Darlene Walsh academic career is decorated with several reputed awards and funding. Dr. Darlene Walsh research interests include Dr. Walsh is interested in how priming consumer goals and marketing cues, such as brands and logos, influence consumer goal pursuit. Her interest in this area of consumer behaviour stems from a desire to discover novel ways to facilitate self-control (i.e., help consumers to act in ways that promote better decisions with respect to, for example, eating, saving patterns and impulse control), which is important to both theory and practice in terms of ensuring consumer and societal well-being..

Research Interest

Dr. Walsh is interested in how priming consumer goals and marketing cues, such as brands and logos, influence consumer goal pursuit. Her interest in this area of consumer behaviour stems from a desire to discover novel ways to facilitate self-control (i.e., help consumers to act in ways that promote better decisions with respect to, for example, eating, saving patterns and impulse control), which is important to both theory and practice in terms of ensuring consumer and societal well-being.