Dr. Simon somogyi
PhD
Department of Business & Social SciencesÂ
Dalhousie University
Canada
Biography
Dr.Simon Somogyi is an Professor at Dalhousie University of canada. Dr.Simon Somogyi earned a PhD. Dr.Simon Somogyi research interests are in value chain management, agricultural product marketing, consumer behavior and business to business marketing strategy particularly in the wine and horticulture industries. He currently has research projects on shellfish value chain exporting to China.
Research Interest
Dr. Somogyi’s research interests include value chain management, agricultural product marketing, consumer behavior and business to business marketing strategy particularly in the wine and horticulture industries. He currently has research projects on shellfish value chain exporting to China.
Publications
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Currey, P. R; Somogyi, S; Ariyawardana, A. (2014), Barriers to Market Orientation in Australian Vertically-Integrated Horticultural Enterprises, Acta Horticulturae, Vol 1103, 16.
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Somogyi, S. (2013) Australian winery- grape growers relationships, a segmentation approach, International Journal of Wine Business Research, 25 (4), 252 – 266.
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Somogyi, S., Li, E., Johnson, T., Bruwer, J. and Bastian, S. (2011) The underlying motivations of Chinese wine consumer behaviour, Asia Pacific Journal of Marketing and Logistics, vol. 23, no 4, pp.473 – 485.
