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HÉlÈne deval

Associate Professor
Rowe School of Business 
Dalhousie University
Canada

Biography

Dr. HÉLÈNE DEVAL is affiliated to Rowe School of Business , Dalhousie University. Dr. HÉLÈNE DEVAL is currently providing services as Associate Professor. Dr. HÉLÈNE DEVAL has authored I145and co-authored multiple peer-reviewed scientific papers and presented works at many national and International conferences. Dr. HÉLÈNE DEVAL contributions have acclaimed recognition from honourable subject experts around the world. Dr. HÉLÈNE DEVAL is actively associated with different societies and academies. Dr. HÉLÈNE DEVAL academic career is decorated with several reputed awards and funding. Dr. HÉLÈNE DEVAL research interests include Dr. Deval’s research focuses on consumer behaviour, especially inference processes. In everyday judgments consumers rely on limited information, using a variety of inferential strategies to “fill in the gaps” left by incomplete information and insufficient knowledge. Her research includes the use of naïve theories as inference rules, sensitivity to missing information and social influence strategies..

Research Interest

Dr. Deval’s research focuses on consumer behaviour, especially inference processes. In everyday judgments consumers rely on limited information, using a variety of inferential strategies to “fill in the gaps” left by incomplete information and insufficient knowledge. Her research includes the use of naïve theories as inference rules, sensitivity to missing information and social influence strategies.

Publications

  • How naïve theories drive opposing inferences from the same information.  Deval, H., S.S. Posavac, S.P. Mantel, & F.R. Kardes, Journal of Consumer Research, 39 (April), 1185-201 (2013)

  • No product is perfect: The positive influence of acknowledging the negative. Pfeiffer, B.E., H. Deval, F.R. Kardes, E.R. Hirt, S.C. Karpen & B.M. Fennis, Thinking & Reasoning, 20(4), 500-512  (2014)

  • Naïve theories and about marketing and consumption in consumer inference. Deval, H., M.L. Cronley, S.P. Mantel & F.R. Kardes. In C. V. Jansson-Boyd & M. Zawisza, M. (Eds.), Routledge International Handbook of Consumer Psychology (429-446). Abingdon, UK: Routledge  (2017)

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