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Kyung Young lee

Associate Professor
Rowe School of Business 
Dalhousie University
Canada

Biography

Dr. KYUNG YOUNG LEE is affiliated to Rowe School of Business , Dalhousie University. Dr. KYUNG YOUNG LEE is currently providing services as Associate Professor. Dr. KYUNG YOUNG LEE has authored I145and co-authored multiple peer-reviewed scientific papers and presented works at many national and International conferences. Dr. KYUNG YOUNG LEE contributions have acclaimed recognition from honourable subject experts around the world. Dr. KYUNG YOUNG LEE is actively associated with different societies and academies. Dr. KYUNG YOUNG LEE academic career is decorated with several reputed awards and funding. Dr. KYUNG YOUNG LEE research interests include Professor Lee’s research interests include electronic word of mouth (eWOM), smart applications, smart tourism and corporate use of social media. His work contributes to the academic literature on the impact of eWOM on consumers’ behaviours, the impact of smart applications on organizational performance and the role of smart devices in the tourism industry..

Research Interest

Professor Lee’s research interests include electronic word of mouth (eWOM), smart applications, smart tourism and corporate use of social media. His work contributes to the academic literature on the impact of eWOM on consumers’ behaviours, the impact of smart applications on organizational performance and the role of smart devices in the tourism industry.

Publications

  • The role of online product reviews on information adoption of new product development professional. Lee, K.Y., Yang, S.B. Internet Research, 25(3), 435-452  (2015)

  • Exploring digital creativity in the workspace: The role of enterprise mobile applications on job performance. Chung, S., Lee, K.Y., Choi, J. Computers in Human Behavior, 42, 103-109  (2015)

  • Are smartphones helpful? An empirical investigation of the role of smartphones in users role performance. Lee, K.Y., Lee, M., Kim, K. Journal of Mobile Communications, 15(2), 119-143  (2017)

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