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Medicine Experts

Marcelo Pecchini


Marketing
Drogasil
Canada

Biography

He is an executive in the area of ​​Purchasing, Logistics and Distribution with excellent relationship with pharmaceutical manufacturers and distributors of the same segment.  He has graduated in Economic Sciences, with an MBA in Economy of the Financial Sector (FIPE-USP) and post-graduate in Business Management - Logistics and Distribution by the FIA.  Between 2012 and August 2013, I operated in Brazil Pharma, a large pharmaceutical retail chain with more than 1160 stores (727 own stores and 433 franchisees), sales of R $ 2.9 billion (2012) and around 4,500 employees. Network owner like Farmais, Big Bem (Pará), Sant'ana (Bahia), Rosario (Distrito Federal) and More Economica (Rio Grande do Sul). He has answered by the Department of Purchasing and Prices Department, responding to the management of the company's purchasing and price department and the assembly of the purchasing team (contracting buyers and auxiliaries).  Between 1990 and 2012, He worked at Raia Drogasil, a large pharmaceutical retail chain with around 400 stores, totaling 7,800 employees and revenues of R $ 4.7 billion (2011).  He was the Manager of the Department of Purchases and Prices, responsible for all purchases and products sold in the company (medicines, generics, OTC products, hygiene and beauty products, dermocosmetics, food and unproductive products).  He was actively involved in the merger of Drogasil with Droga Raia, working alongside Mckinsey consulting in the process of integration of the Purchasing area. He answered for the renegotiation of PBM's and Popular Pharmacy programs, obtaining excellent results in net profit and EBITDA margin and followed the functions and results of buyers and other employees of the department, with goal setting.  Commercial Manager & Purchasing, Trade MKT, PBMS  Team Management.  Strategic Planning of Sell In and Sell Out  Management of Funds (Trade)  Strategic vision to Develop Category

Research Interest

Marketing

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