Norm Berberich
Director
Management
Emd Serono
Canada
Biography
Norm oversees government and payer strategies to improve patient access and achieve optimal reimbursement for our products. He has led patient advocacy campaigns to achieve public coverage of IVF and demonstrated the value of adherence to public payers.Previously, Norm led the Public Affairs function at various companies in the diagnostics and telecommunications industries. He began his career as a Health Policy Analyst/Strategist.Norm has a degree in Political Science (University of Waterloo), a post-graduate diploma in Public Relations (Humber College), and a Master Certificate in Marketing Communications (Schulich School of Business). He has also studied European politics at the Institut d'études politiques, Grenoble, France.In 2014, Norm received the President's THRIVE award, for living the patient-focused vision and values of the company.
Research Interest
diagnostics and telecommunications industries
