Allison Whiteside
Director
Business Development
Environics Analytics
Canada
Biography
Allison Whiteside is the Director of Business Development for the pharmaceutical industry in the consumer packaged goods, automotive, federal and provincial government, health care and not-for-profit practice. In this new role, she’s spearheading the development of EA’s initiatives to help pharmaceutical and health care companies better understand their patients and doctors, as well as optimize their sales territory strategies. With more than twenty years of experience in the marketing analytics industry, Allison has extensive expertise in consumer segmentation, predictive analytics, business development and sales. Prior to joining EA, she held business development and sales director positions, most recently as the Director of Alliances at Pitney Bowes Software/MapInfo, previously Compusearch. Allison holds a Bachelor of Commerce degree in economics and management from McGill University.
Research Interest
Economics and management
