Bruce Macnair
Group Account Director
U.S. Sales
Environics Analytics
Canada
Biography
As a Group Account Director, Bruce MacNair leads Environics Analytics’ financial services practice in the United States. In that role, he provides clients with consulting and applications support to help them assess markets and site locations, understand the demographics, consumer demand and market potential of their trade areas, and map customers, prospects, competitors and locations for a 360-degree view of their markets. Prior to joining EA, Bruce worked at a number of companies including Claritas, MasterCard, Citibank and Applied Information for Marketing; he has supported the marketing information and analytics’ needs of clients in several industries including financial services, CPG and automotive. He has engineering degrees from Cornell University and the University of Pennsylvania, and earned an MBA in Decision Science from the Wharton School.
Research Interest
Decision Science
