Larry Filler

Biography

As a Senior Vice President, Consulting, Larry Filler helps organizations realize value by developing and implementing data-based strategies. He has over 25 years of experience in relationship and database marketing, assisting clients in many industry sectors, including technology, financial services, retail, automotive, packaged goods, loyalty, travel and not-for-profit. Larry is a co-founder the Boire Filler Group, an analytics consulting practice that focused on predictive analytics, data management, business intelligence reporting and customer value management. He began his career at American Express and later worked at the Loyalty Management Group and MacLaren McCann Relationship Marketing. A frequent speaker at industry conferences, Larry holds a Bachelor of Science degree in Economics from the University of Wisconsin and an MBA in Marketing from York University.

Research Interest

Relationship and database marketing