Peter Baker

Biography

As Vice President of Sales, Peter applies more than 20 years of experience in helping clients utilize Environics Analytics’ products and services to develop smarter and more effective marketing programs. Following the acquisition of the site and location assets of the A.C. Nielsen Company in 2016, Peter manages a dedicated sales team focused on the mid-tier U.S. market. The recipient of a bachelor’s degree in environmental studies from the University of Waterloo, he is a frequent speaker at national and international conferences on GIS and Canadian geodemographic issues. In addition, Peter has served on the steering committee of the Toronto chapter of Association of Fundraising Professionals’ Diversity and Inclusion committee and helped direct the group during its first five years culminating in the largest grant ever awarded to any AFP chapter in North America.

Research Interest

Environmental studies