Peter Pavlakidis
Director
Client Advocacy
Environics Analytics
Canada
Biography
Peter Pavlakidis is Director of Client Advocacy in the in the packaged goods, automotive, public sector and not-for-profit practice. With 17 years of marketing experience, he is one of the original members of EA, formerly served as the Director of Standard Research and has worked on many of EA’s core products and services. Over the years, he has become proficient at manipulating and making sense of customer data through business intelligence and spatial analysis tools. He helped standardize routines for ENVISION, trained staff on shared techniques and methodologies, and provided technical expertise in GIS, relational databases, quality control, trade area analysis, geodemography, customer insight and data mining. He holds a master’s degree in Spatial Analysis and a Bachelor of Applied Arts degree in geography, both from Ryerson University.
Research Interest
Geography
