Richard Boire

Biography

A recognized authority on predictive analytics and data science, Richard Boire is Senior Vice President of the ​Innovation Hub ​at Environics Analytics, where he focuses on transforming data into insights to drive more effective CRM results. With over 30 years of experience in relationship and database marketing, Richard pioneered the use of predictive modeling for direct marketing applications while working for American Express and Reader’s Digest. In 1994, he formed an analytics and database consultancy that became the Boire Filler Group, offering analytical and database services. Active in the marketing community, he has taught applied statistics, data mining and database marketing at several Canadian colleges and universities. In addition, he has served as a speaker and chair of a number of trade conferences for organizations such as the Canadian Marketing Association, Direct Marketing Association and Association for Advanced Relationship Marketing. The recipient of an MBA from Concordia University in finance and statistics, Richard is the author of Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Problems (2014: Palgrave Macmillan).

Research Interest

Applied statistics, data mining and database marketing