Tracey Matchett

Biography

A veteran marketer with over 20 years of business development and retail expertise, Tracey Matchett is Environics Analytics’ U.S. Group Account Director, Retail and Consumer Packaged Goods. In that role, she spearheads the application of EA’s data-driven analytics and software to help U.S. retailers, real estate and consumer package goods companies better understand their trade areas, markets and customers as well as optimize site locations, territories and sales. Tracey started her career at Compusearch working for over a decade in consumer segmentation, location and predictive analytics with key retail and CPG companies. She most recently assisted leading U.S. retailers with their digital, mobile and omni-channel marketing initiatives. Tracey holds a Business Administration degree from the University of New Brunswick and Social Media degree from San Francisco State University.

Research Interest

Consumer segmentation