John Kaldeway
VP, BRAND STRATEGY & DEVELOPMENT
Biomedical
Eris Technologies
Canada
Biography
Your brand is the most valuable asset you will never own. It is a belief held by your audiences, internal and external. A former agency owner focused on marketing, brand strategy and creative development, John has a rare ability to gather the right information from an organization and its audiences and crystallize it into a compelling and lasting raison d'être. He partners with large and small companies to craft and creatively implement brand strategies that capture, align, and inspire. An avid whitewater paddler, he can help you navigate immediate obstacles while maintaining a solid long view. The result is a resilient, timeless brand that is ready to scale and build significant value.
Research Interest
Biomedical, Healthcare, Business Development