Charles (charlie) Martin
Board of Directors
IIBA
Canada
Biography
In his role as a Director in Cisco’s Advanced Services Group, Charlie has been a catalyst for value-added change for many organizations. He brings his customers an expansive knowledge spanning many industries from semiconductor manufacturing to financial services, along with expertise in process innovation within supply chain, operations, sales and IT. Together, this makes him uniquely qualified to guide organizations through their digital transformation journeys. Today Charlie and his team focus on designing new business models enabled by the blurring of digital and physical worlds. Using information and analytics introduced by the connection of “things” to drive adaptive processes is a passion of his. His aim is to discover new ways to unlock value for new business opportunities and competitive advantages. An eleven-year Cisco veteran, Charlie has championed business enablement both internally, within Cisco IT, and externally, for Cisco clients, across a variety of industries. Prior to Cisco, Charlie held leadership positions at Digital Equipment Corporation, Ernst & Young, and MicroAge in the areas of consulting, operations, finance, supply chain, and IT. He also served as a RosettaNet board member, and as CTO for the Arizona Partnership for the New Economy. Charlie holds a Bachelor of Science in Accounting from Arizona State University and is a certified ITIL practitioner in Change, Configuration and Release Management. Martin is a veteran of the US Navy Submarine Service Nuclear Propulsion Program.
Research Interest
Business and Management
