David Axler
Head of Market Expansion
Business and Management
Influitive
Canada
Biography
As Head of Market Expansion, David Axler leads our vertical strategy to expand the use of advocate marketing beyond B2B tech companies. This includes market development in several B2B and B2C verticals such as higher education, membership organizations/NGO’s, B2C subscription and Internet of Things. In his first role at Influitive, David served as Chief of Staff, aligning the company’s leaders on strategic goals. Previously a Deloitte management consultant, David has worked with dozens of clients to identify optimal strategies to succeed in the marketplace and facilitated the process to ensure the teams are aligned to execute against the case for change. David has an MBA from Rotman and previously worked in international development in Nairobi, Kenya. When he is not strategizing on Influitive’s next big thing, he is often exploring a new city, beach, mountain, river or golf course, or chasing his 1-year-old son across a park.
Research Interest
Business and Management
