Deesh Jain
business
Labatt Brewing
Canada
Biography
Analyzing multiple data sources for category analytics including market share, pricing, promotional activities, distribution, and synthesizing information into actionable insights for sales execution and brand strategies. Driving and delivering consumer insights based on internal studies and external data sources to better understand occasion based, cross category consumption and shopper behavior.
Research Interest
-Project managing a portfolio of $2 million consisting of Fortune 500 companies and leading Canadian retailers -Collaborated on projects with cross functional teams for beta testing new reporting software and database management procedures -Main point of contact for client executive and senior management teams -Lead training and orientation webinars and conference calls with clients regarding Empathica SaaS products (Reporting Software, Mobile Apps, Social Media Tools) -Build strong client relationships by optimizing programs customized for their brand strategy and operational compliance (e.g. CHAMPS)