Alain Lavigne

Biography

Alain Lavigne earned a BA in History, a Certificate in Journalism, a Masters in Public Communication from the Department (he even inaugurated it!) And a Ph.D. in Political Science. After his studies, he worked five years as a journalist and five years as a publicist: a real product of public communication. As a public relations teacher in 1999, he continued his reflection on public communication (covering journalism, public relations and advertising) through his teaching and research. He has also created a theoretical model to help graduate students situate their work in this field of research (modeling published in Les Cahiers du journalisme ). His vision, which is not focused on the media but on the social issues associated with new public communication practices, he shares with his fellow researchers in the innovative Public Communication Practices (PNCP). Director of the 2nd cycle programs from 2004 to 2010, Alain Lavigne left his mark by creating a third type of master's degree in the Department: the internship path. He who has studied history, communication and political science has found, over the years, a pastime that brings together all his interests: the collection of propaganda objects. Alain Lavigne runs flea markets, bazaars, garage sales in search of objects dating back to the time of Duplessis. From hobby, his passion became a research subject. Having become an archeologist of the political communication of the National Union, the collector today exhibits his artefacts (catechism, puzzles, bust, etc.) which testify to the birth of modern political marketing at the time paradoxically called "Grande Noirceur" .

Research Interest

nstitutional communication Innovative public communication practices