June Marchand

Biography

There was no university education in advertising? Never mind ! June Marchand created it. Accepted in both arts and marketing administration, she opts for marketing. She puts on diplomas and institutions, ranging from the University of Trois-Rivières to the Université du Québec à Montréal, to the Université de Sherbrooke and Concordia. As a result, she succeeded in studying the publicity of the baccalauréat at the doctorate without any of her diplomas mentioning it. After a few years spent in an advertising agency, she became a professor at the university. Initially engaged in marketing, where she worked for a dozen years, she was welcomed in 2003 in social advertising at the Department of Information and Communication. "It's the best shot I've made," she laughs. And a blow appreciated by the students, according to the number she directs at the master's level. In his research in social marketing, June Marchand applies advertising theories to social issues (AIDS, suicide, occupational health and safety, etc.) in both industrialized and developing countries. This explains why she is a visiting professor in Haiti, in Madagascar, in Rwanda. June Marchand, recently appointed Director of Undergraduate Programs in Public Communication, has a rich career in development. She is actively involved in reforming the advertising program and even dreams with her colleagues to establish an advertising agency in the Department.

Research Interest

Communication strategy of social marketing programs here and in developing countries Effect of different advertising, commercial and social tactics Effect of the strategy for creating environmental advertising Effect of commercial communication techniques on children Methodology of applied research in a context of social marketing and advertising