Martin Boucher

Biography

Like a fish in the water, he has been swimming in the web since he was born. He teaches digital at the service of public communication and applies what he teaches on a daily basis in his role as communication manager at Laval University. Active on campus for more than 12 years, Martin Boucher is behind several waves of redesign of the University's website ( ulaval.ca ), Web standards, VIP (visual identification program for intimate friends). ), on-campus Web training, the creation of an internal digital communications agency and the roll-out of the institutional social media strategy. Her sense of project management comes partly from her studies in business administration. His creativity, his instinct of communicator come from his studies in communication where he met Claude Cossette, his mentor, became his friend. Like the latter, Martin Boucher is a born developer. Curious, insatiable, he likes to innovate, to try, to experiment. In his 2nd cycle course Technologies and Public Relations, he uses his present and past experience (he has been in business for 10 years in marketing communication). He wants to train strategists, future managers who will manage communication issues using digital media. He summarizes his course as follows: the public is moving away from traditional media towards digital. What does this mean for communicators? Easy Answer: Social Media, Web 2.0, RP 2.0, Conversation, User Generated Content, Google, Facebook, Twitter, Youtube, etc. More difficult question: HOW is digital media used to get real results? This is the central topic of the course.

Research Interest

Information and Communication