Pénélope Daignault
Professor
Information and Communication
Laval University
Canada
Biography
Dr. Pénélope Daignault is currently working as a Professor in the Department of Information and Communication, laval University , canada. His research interests includes Social Marketing. He /she is serving as an editorial member and reviewer of several international reputed journals. Dr. Pénélope Daignault is the member of many international affiliations. He/ She has successfully completed his Administrative responsibilities. He /she has authored of many research articles/books related to Social Marketing.
Research Interest
Social Marketing Advertising evaluation Effects of negative persuasive strategies on social and electoral advertising Influence of empathy in the reception of social advertisements
Publications
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Daignault, P., Reny-Delisle, M. and Gagné, E. (submitted, February 2016). Receiving traffic safety messages: from virtual empathy to empathic and cognitive responses. Canadian Journal of Psychology.
