Barry Davis
Associate Vice-President
marketing
Leger The Research Intelligence group
Canada
Biography
Barry joined Leger’s Edmonton office in 1999. His areas of speciality include: stakeholder consultations, corporate reputation and branding, communications, government research, service quality, competitive analyses, customer loyalty and satisfaction, product development, usage and attitudes, program evaluation and employee engagement. In 2008, he achieved his Certified Marketing Research Professional (CMRP) designation which is awarded by the Marketing Research and Intelligence Association (MRIA), of which Barry is a board member for the Alberta Chapter. Barry is also a professional member of the Human Resources Institute of Alberta (HRIA), the Canadian Evaluation Society (CES) and the Advertising Club of Edmonton (ACE). Barry’s presentations and articles have been featured in MRIA conferences and periodicals. Barry spends his weekends driving around Alberta for his kids’ competitive swim meets and continuously improving his BBQ culinary skills.
Research Interest
Marketing
