Caroline Roy
Vice President
marketing
Leger The Research Intelligence group
Canada
Biography
During her 25-year career at Leger, Caroline Roy has risen through the company’s ranks. From interviewer to vice-president, she has acquired proven expertise in developing measurement tools that become an integral part of a client’s strategy. During her distinguished career, she has managed well over 2,000 projects in market and social research, and has found the time to successfully complete her MBA. Her innovative spirit, her involvement in Québec City’s business community, and her constant pursuit of excellence have fully contributed to Leger’s outreach as Canada’s largest Canadian-owned polling, marketing and strategic research firm.
Research Interest
Marketing
