Cyntia Darisse
Assc Vice President
marketing
Leger The Research Intelligence group
Canada
Biography
Ms. Darisse holds a Master’s degree in public communication with a specialization in political communication, and she has been working in market research for more than ten years. She was awarded a bursary for her thesis from the Social Sciences and Humanities Research Council of Canada (SSHRC) and another bursary from the Fonds québécois de recherche sur la société et la culture (FQRSC). Combining solid expertise in public affairs, especially in the municipal sector, and a proven grasp of qualitative and quantitative research methods, Ms. Darisse has made strategic analysis her greatest strength. Media and content analysis, strategic monitoring and focus group moderation are also among her fields of expertise.
Research Interest
Marketing