Dave Scholz
Executive Vice-President and Consumer Vision Direc
Management
Leger The Research Intelligence group
Canada
Biography
With over 20 years’ experience in public opinion and marketing research, Dave has been a leading figure in all phases of both qualitative and quantitative projects across Leger’s divisions. He specializes in communication research and holds an M.A. in Cognitive Psychology from the University of Manitoba where he completed his Master’s thesis on the effects of reading on attitudinal measures. Dave is an Adjunct Professor at McMaster University and Syracuse University’s joint Masters in Communication program and a regular presenter at National conferences. He has also published a number of articles for both academic journals and business publications on communications research, advertising effectiveness, and reputation building.
Research Interest
Cognitive Psychology
