Michelle Carter
Senior Vice President
marketing
Leger The Research Intelligence group
Canada
Biography
Michelle Carter brings over 25 years of excellence in consumer insights, analytical consulting and online community solutions. Previously, she was Senior Vice President, Client Services at Vision Critical in London, Managing Director at Kantar Worldpanel in the US, and Group Director at Nielsen Canada. Michelle will lead Leger’s Toronto office and play a vital role to help Ontario-based clients integrate new technologies to get smarter and faster consumer insights and gain marketing intelligence. “I decided to join Leger because of the high quality research insights they deliver, and the new technological solutions they’ve developed which, I believe, will revolutionize the Canadian market. Leger will not be the best kept secret in Toronto anymore” said Ms. Carter.
Research Interest
Marketing
