Susan Paul

Biography

Susan joined Leger in 2006, and is a ten-year veteran in marketing strategy and research. She has consulted across a wide range of industries and topic areas including customer satisfaction and loyalty, new product development, branding and communications. As an experienced, senior RIVA trained moderator, Susan is available to moderate focus groups and conduct in depth interviews as required. She has worked with public and private sector clients across Canada and also for the Government of Alberta conducting public consultations and supporting strategic planning activities. Susan also has a background in the food and beverage industry, and has worked in new product development for organizations in Canada, Europe and Asia.  Outside the office, Susan is working on her handstand and spending time outdoors.

Research Interest

Marketing