Sutapa Aditya
Assistant Professor
Marketing
Long Island University
Canada
Biography
Dr. Sutapa Aditya is an assistant professor of marketing at LIU Brooklyn. She obtained her B.B.A. with a specialization in marketing at the Institute of Business Administration of the University of Dhaka in Bangladesh. Later, she obtained her M.B.A. degree from Simon Fraser University in Canada and her Ph.D. degree in marketing from the Schulich School of Business at York University in Canada.
Research Interest
Consumer-to-Consumer Interaction,Buzz Marketing,Viral Marketing,Persuasion Knowledge,Implicit Cognition,Attitudes
Publications
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How source cues impact consumer evaluations of direct and indirect persuasion attempts.
