Fernando Angulo
Associate Professor
Business & Administration
MacEwan University
Canada
Biography
Dr. Angulo is currently an associate professor of Marketing, Department of International Business, Marketing, Strategy & Law. He obtained his Ph.D. from Universitat Autònoma de Barcelona (UAB) with a specialization in Marketing and Market Research (European Doctoral Program in Entrepreneurship and Small Business Management, UAB and Växjö University
Research Interest
study of the antecedents and consequences of organizational capabilities in the domestic, international and other contexts, using multiple theoretical frameworks, and mainly employing quantitative methods.
Publications
-
Angulo-Ruiz, Fernando, Naveen Donthu, Diego Prior, and Josep Rialp. “The Financial Contribution of Customer-oriented Marketing Capability.†Journal of the Academy of Marketing Science, 42 (2014): 380-399. doi: http://dx.doi.org/10.1007/s11747-013-0353-6.
-
Pergelova, Albena and Fernando Angulo-Ruiz. "Comparing Advertising Effectiveness in South-American and North-American Contexts: Testing Hofstede’s and Inglehart’s Cultural Dimensions in the Higher Education Sector." International Journal of Advertising, forthcoming. doi: http://dx.doi.org/10.1080/02650487.2017.1364032
