Marlene Milczarek, B.j.
National Marketing Manager
Analytical Services
Maxxam Analytics
Canada
Biography
Marlene Milczarek is responsible for the strategic planning, development and execution of Maxxam’s national marketing strategy. She works closely with the senior management team in executing and supporting key business initiatives that fuel Maxxam’s growth strategy, in addition to cultivating opportunities in new and existing markets, while maintaining Maxxam’s market leadership position in analytical services and solutions to the energy, environmental, food and DNA industries. Marlene has an extensive background in B2B marketing within the telecommunications and professional services industries. Marlene’s most recent role was with Primus Telecommunications, where she drove revenues for strategic voice and data access services, through various customer acquisition and retention programs, in addition to leading business unit and corporate branding initiatives. Marlene holds a Bachelor of Journalism from Ryerson University. Marlene Milczarek is responsible for the strategic planning, development and execution of Maxxam’s national marketing strategy. She works closely with the senior management team in executing and supporting key business initiatives that fuel Maxxam’s growth strategy, in addition to cultivating opportunities in new and existing markets, while maintaining Maxxam’s market leadership position in analytical services and solutions to the energy, environmental, food and DNA industries. Marlene has an extensive background in B2B marketing within the telecommunications and professional services industries. Marlene’s most recent role was with Primus Telecommunications, where she drove revenues for strategic voice and data access services, through various customer acquisition and retention programs, in addition to leading business unit and corporate branding initiatives. Marlene holds a Bachelor of Journalism from Ryerson University.
Research Interest
Journalism