Dilip Soman
business
Rotman
Canada
Biography
Dilip Soman is a Professor of Marketing and holds the Corus Chair in Communications Strategy. His research is in the area of behavioural economics and its applications to consumer wellbeing, marketing and policy. He is also the director of the India Innovation Institute at the University of Toronto. He works with ideas42 and serves as advisor to a number of welfare organizations
Research Interest
Professor Soman teaches courses in Behavioural Economics, Pricing, Managerial Decision Making, Marketing Strategy and Consumer and Managerial Behavior. His research interests are primarily in the areas of Behavioral Economics, Consumer Behavior, Spending and Saving, Mental Accounting, Sales Promotion and Services Management.
