Mengze Shi

Biography

 Mengze Shi is a Professor of Marketing at Rotman. His research is focused on incentives, specifically how people respond to incentives and how companies should design incentive programs. He has investigated a wide range of consumer incentive programs, including loyalty rewards, sweepstakes, group buying, discounts, and direct mails, as well as incentives for sales agents such as commissions and sales contests. His work has covered such industries as airlines, wireless communications, gasoline retailing and mailing catalogs

Research Interest

 Mengze's research focuses on incentives and motivation mechanisms in sales and marketing. He is best known for his research in customer relationship programs and sales force management. In recent years he has found interests in emerging online platforms like group buying and crowdfunding. He has also extended his interest in sales force management to the management of marketing, service, and new product management teams. Mengze has taught a range of marketing courses including new product development, marketing research, marketing data analysis, and sales and channel management.