Scott A. Hawkins
business
Rotman
Canada
Biography
Scott Hawkins is an Associate Professor of Marketing at Rotman. His research interests focus on consumer behavior and advertising effectiveness, particularly interested in the heuristics consumers employ to cope with complex information. Scott teaches MBA and PhD courses in Behavioural Decision Making, Marketing Management and Consumer Behaviour. His research has been published in Journal of Business Research, Journal of Consumer Psychology and Journal of Consumer Research. Prior to Rotman, Scott has taught at the University of Chicago and Carnegie Mellon University.
Research Interest
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