Ramesh Venkat
Associate Professor
marketing
Saint Marys University
Canada
Biography
Ph.D., Marketing, The University of British Columbia, 1993 M.B.A., Business Administration, Simon Fraser University, 1988
Research Interest
Customer satisfaction, brand-customer experience, Internet Marketing, social influences on consumer behaviour, and scale development. Current Projects : Study of Brand Engagement Strategies Using Social Media, Consumer Engagement Scale, Customer Aggression and its Consequences and Employer Branding Scale Development.
Publications
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Venkat Ramesh. "Impact of Customer Experience on Satisfaction, Brand Image and Loyalty: A Study in a Business-To-Business Context", Journal of Business-to-Business Marketing (Spring - 2015)
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Venkat Ramesh, Ogden Harold. "Social Comparison Effects of Advertising: The Role of Gender, Self-Esteem and Locus of Control", Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior 15 (Spring - 2002), 51-67
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Venkat Ramesh. "Understanding Competing Facebook Brand Communities", Journal of Brand Management (Spring - 2015)
