Lisa Yu

Biography

As the Vice President of Telesales, Ms. Yu is responsible for managing and mentoring Softchoice’s Telesales organization that spans across North America and focusses on Softchoice’s mid-market and enterprise customers. She oversees the strategy, execution, and productivity as well as the coaching and development of more than 200 inside sales and customer service representatives. Ms. Yu joined Softchoice in 2003 as an Inside Sales Account Manager, and quickly progressed through increasingly senior sales roles as an Outbound Sales Representative, Territory Sales Manager, District Sales Manager, and Director of Telesales. In each stage of her career, she has succeeded in being a top performer, which translated to numerous Softchoice leadership and performance awards. Ms. Yu graduated from the University of Washington, Foster Business School. She resides in Seattle with her husband Chris and their two children.

Research Interest

Business