Royce Chwin

Biography

Royce leads Travel Alberta’s award winning team as Chief Executive Officer. Prior, as Chief Marketing Officer, responsibilities included nine markets worldwide comprised of consumer, Travel Trade, Meeting, Incentive, Convention and Events and Global PR & Social Media business units. Before joining Travel Alberta, Royce was Executive Director, Global Brand Integration at the Canadian Tourism Commission, Canada’s national tourism marketing agency. There he led the international brand and creative strategy and launched CTC’s social media strategy. Royce spent the previous 20 years in the retail and hospitality industries in management and leadership positions developing and executing many aspects of business operations. Organizations included Starbucks, Blockbuster Video and Boston Pizza International. Royce is a graduate of the Queens University Executive Program. He also volunteers as a member of the Board of Directors for the Western Tourism Alliance and Heritage Park Historical Village organizations.

Research Interest

Consumer, Travel Trade, Meetings, Convention and Incentive Travel, Global PR & Social Media and Global Marketing Services business units.