Ge, Xin
Professor
Business
University of Northern British Columbia
Canada
Biography
Xin Ge received her Ph.D. in Marketing from the School of Business at the University of Alberta, Canada
Research Interest
Her research interests include constructive consumer preferences, strategic presentation of product information, market signals, and consumer behavior in virtual worlds.
Publications
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Choi, Sungchul, Xin Ge, and Paul R. Messinger (2010), “Consumer Perceptions of Ambiguous Price Promotions: Scratch and Save Promotions versus Tensile Price Claims,†Journal of Product & Brand Management. 19 (7), 477-486.
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Ge, Xin, Gerald Häubl, and Terry Elrod (2012), “What to Say When: Influencing Consumer Choice by Delaying the Presentation of Favorable Information," Journal of Consumer Research. 38 (6), 1004-1021.
