Lisa Watson
Associate Professor
Department of Business Administration
University of Regina
Canada
Biography
Lisa Watson Associate Professor (Marketing), University of Regina. His education: Ph.D., Doctor of Philosophy, Bond University, 2006. M.M.S., Master of Management Studies, Carleton University, 1999. B.Com. (hons.), Carleton University, 1996. Teaching: BUS 210 Introduction to Marketing, BUS 312 Consumer Behaviour, BUS 314 Entrepreneurial Marketing, BUS 413 Marketing Research, BUS 414 Management of Promotion, BUS 435 AQ Business Case Study Analysis & Presentation, GBUS 838 Research Methods in Management, EMBA 855 Business Research Methods.
Research Interest
Lisa Watson research interest includes business and marketing.
Publications
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Watson L, Kale S(2003) “Know When to Hold Them: Applying the Customer Lifetime Value Concept to Casino Table Gamingâ€, International Gambling Studies 3: 89-101.
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Lavack, Anne M, Watson L, Markwart J (2007) “International Quit and Win: A Social Marketing Success Storyâ€, Social Marketing Quarterly 8: 31-52.
