Magdalena Cismaru
Professor
Department of Business Administration
University of Regina
Canada
Biography
Magdalena Cismaru Professor (Marketing),University of Regina. Program Lead, Research; Conexus Research Scholar in Financial Wellbeing. Her education: Ph.D., Marketing, University of Houston, 2004.Teaching: BUS 210 Introduction to Marketing, BUS 312 Consumer Behaviour, BUS 413 Marketing Research, EMBA 855 Business Research Methods.
Research Interest
Magdalena Cismaru research interest includes majority of Magdalena Cismaru’s research falls broadly into the areas of social marketing and health decision-making. Her work investigates the most effective ways of helping people to be healthier, safer and wiser, many times by reducing the illusion of invulnerability.
Publications
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Cismaru, Magdalena (2013) “Encouraging Bystanders to Help in Stopping Violence against Children,†in International Journal of Nonprofit and Voluntary Sector Marketing 18: 7-17.
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Cismaru, Magdalena (2014) “Using the Extended Parallel Process Model to Understand Texting While Driving and Guide Communications Campaigns against It,†in Social Marketing Quarterly J 20: 66-82.
