Barbara Phillips
Professor
Management and Marketing
University of Saskatchewan
Canada
Biography
Barbara Phillips is Professor of Marketing at the University of Saskatchewan, where she teaches branding and advertising courses. She received her MA and PhD in Advertising from the University of Texas at Austin; her undergraduate degree in Marketing is from the University of Manitoba. Dr. Phillips’ research program focuses on visual images in advertising and their influence on consumer response. She has won several teaching awards and has published in peer-reviewed journals, books, and conference proceedings, such as the Journal of Consumer Research, Journal of Advertising and Marketing Theory. Along with Dr. Edward McQuarrie, she has received the "Best Article" award in the Journal of Advertising and the Dunn Award from the University of Illinois for "excellence in advertising research."
Research Interest
Management and Marketing
