Jill E. Hobbs
Professor
Agricultural and Resource Economics
University of Saskatchewan
Canada
Biography
Dr. Jill E. Hobbs is a Professor in the Department of Agricultural and Resource Economics at the University of Saskatchewan. Her research interests encompass food policy, supply chain economics and consumer behaviour in agri-food markets. Dr. Hobbs is presently a co-editor of the Canadian Journal of Agricultural Economics and holds an Honorary Chair in the School of Management and Business at Aberystwyth University, UK
Research Interest
My research interests include food policy, supply chain economics and consumer behaviour in agri-food markets. This has led to research examining a variety of issues including the economics of food safety, quality assurance and traceability, public and private standards and international trade, the policy environment for functional foods in Canada and internationally, transaction costs and institutional adaptation in agri-food supply chains, and consumer responses to new agricultural and food technologies.
Publications
-
Ugochukwu AI, Hobbs JE, Phillips PW, Gray R. An economic analysis of private incentives to adopt DNA barcoding technology for fish species authentication in Canada. Genome. 2015 Oct 7;58(12):559-67.
-
Lassoued R, Hobbs JE, Micheels ET, Zhang DD. Consumer Trust in Chicken Brands: A Structural Equation Model. Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie. 2015 Dec 1;63(4):621-47.
-
Ochieng BJ, Hobbs JE. Incentives for cattle producers to adopt an E. coli vaccine: An application of best–worst scaling. Food Policy. 2016 Feb 29;59:78-87.
