Marjorie Delbaere
Associate Professor
Management and Marketing
University of Saskatchewan
Canada
Biography
Marjorie Delbaere is an Associate Professor of Marketing at the Edwards School of Business at the University of Saskatchewan. Marjorie's program of research explores the interplay between the persuasive use of language and images (specifically rhetorical figures such as metaphors and analogies) and consumer knowledge transfer in the marketing of controversial products, such as prescription drugs. The primary area that she is currently researching is the marketing of pharmaceutical products direct-to-consumers (DTC), for which she was awarded a standard research grant by the Social Sciences and Humanities Research Council of Canada. Marjorie's research has been published in refereed journals including Journal of Advertising, Social Science & Medicine, Health Marketing Quarterly, and Journal of Strategic Marketing.
Research Interest
Persuasion, metaphors, rhetorical figures
