David Dobson
Associate Professor
school of buisiness
University of the Fraser Valley
Canada
Biography
David is an applied researcher with a strong background in advanced analytics and marketing research. He brings over 20 years of industry and academia experience. He has held various research positions in both the public and private sector and has taught at various post-secondary institutions, including Simon Fraser University.
Research Interest
empirical analysis of social media marketing and green marketing on corporate profitability
Publications
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Dobson, D.S. (1998, February). Market Research on Customer Loyalty. Imprints (PMRS), 12.
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Dobson, D.S. (2010). Segmenting Textual Data for Automobile Insurance Claims. Paper presented at SAS Global Forum 2010 Conference in Seattle, Washington, USA. (Awarded Best Contributed Paper for Data Mining and Predictive Modeling section.)
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Dobson, D.S. (2001, July). Why do respondents refuse demographic questions?: "How to get the information you are seeking". Imprints (PMRS), 4-5.
