Jim Swaffield
Assistant Professor
school of buisiness
University of the Fraser Valley
Canada
Biography
Jim’s has an MBA with a specialization in marketing and, will graduate with a PhD in evolutionary psychology from the University of Stirling (Scotland) in the fall of 2017
Research Interest
Consumer Behavior, Advertising and Promotions, International Marketing, Marketing Strategy, Selling and Sales Management, Sports Marketing and Consulting and Research Methods
