Andrew A. Mitchell
Department of Management
University of Toronto
Canada
Biography
Andrew Mitchell is the Patricia Ellison Emeritus Professor of Marketing at Rotman. His current research focus is on self-control, persuasion, metacognitive processes, nonconscious processes and the effects of knowledge, emotions, and personality traits on judgements and choice. He has published over 50 articles including articles in the Journal of Consumer Research, Journal of Marketing Research, Management Science and Journal of Marketing. Andrew Mitchell is the Patricia Ellison Emeritus Professor of Marketing at Rotman. His current research focus is on self-control, persuasion, metacognitive processes, nonconscious processes and the effects of knowledge, emotions, and personality traits on judgements and choice. He has published over 50 articles including articles in the Journal of Consumer Research, Journal of Marketing Research, Management Science and Journal of Marketing.
Research Interest
Management
