Avni Shah
Department of Management
University of Toronto
Canada
Biography
Avni Shah is an Assistant Professor of Marketing with the Department of Management at the University of Toronto Scarborough. She is cross-appointed to the Rotman School of Management. Avni Shah is an Assistant Professor of Marketing with the Department of Management at the University of Toronto Scarborough. She is cross-appointed to the Rotman School of Management.
Research Interest
My research focuses on when, why, and how different types of costs and benefits affect consumer decision-making. In particular, I look at how economic costs, social costs, and psychological costs associated with payment affect consumer preferences and choice. Across a variety of methods, I investigate how these different types of costs affect financial behavior, health choices, as well as product, firm, organizational, and interpersonal relationships.
